So, to be honest I usually find other people’s posts about their goals or resolutions pretty blah. I feel that writing about mine is similarly boring, but I really want to document my goals so that I can be accountable to them at the end of the year. Don’t get me wrong, I am excited for the upcoming year and eager to do some new things. In fact, I’ve already jumped in and started working on some of the things on my list.
It’s just writing this post that I’ve been procrastinating about. So, better just get it over with, so I can cross it off my ever expanding to-do list.
Here are my goals for 2013
|1. Write a blog every other week|
|2. Establish a portion of my proceeds to charity|
|4. Explore and document what I want from my business (now and long term)|
|5. Explore selling in a store|
|6. Try two new markets|
|7. Clean house – out with the old – jewelry line and ceramics|
|8. Increase my total item views on Etsy by 50%|
|9. Increase my sales $ on Etsy by 50%|
|10. Make a profit!|
|11. Explore and test new products – in with the new|
|12. Optimize my Etsy shop (photos, key words, descriptions)|
Some of these goals are repeats from last year, with some slight changes.
I scaled back on my blog postings because I wanted to be a little more realistic with what I feel like doing. That’s going to be a big theme for me this year – pay attention to what I feel like doing. I want this to be fun, not a chore. So, I’m going to try to be more aware of how certain things make me feel, so that I can increase the time I spend doing those things that make me feel good and decrease those that seem like a duty (thus the decreased goal on blog posts, since I often feel that it’s a chore rather than fun).
I think this year will be one of getting my Etsy store back on track, refining my brand while exploring new additions. In order to do this, I’m going to do some serious soul searching about what my brand is and where I want it to go.
blah, blah, blah, blah
Enough with the boring goal talk, I’m going to go do something fun!
Well, it’s taking me a while to package up 2012 so I can move on to 2013 and I am finding myself very eager to move on, so…
Here’s a quick recap of how I did on my 2012 goals:
|1. Write a blog every week||29 out of 52|
|2. Establish a percentage of my sales of certain products to charities||nope|
|3. Create a wonderful booth display||yup|
|4. Create 10 new designs (any product)||nope – 5|
|5. Explore new marketing possibilities and try at least two||search ads, nothing else|
|6. Sell at 5 local craft markets||7 markets!|
|7. Figure out what to do with my now defunct jewelry line||nope|
|8. Increase my total item views on Etsy by 50%||almost – 41%|
|9. Increase my sales $ on Etsy by 50%||nope, down by 15%|
|10. Make a profit!||questionable|
I did great with my blogs at the beginning of the year and about halfway through I really started slacking off and it went downhill from there. I have no real excuse except that I lost my commitment and just let it slide.
I definitely explored the world of craft fairs this year and worked out several cool displays. I feel like my craft fair experience, although not lucrative, was definitely an area of growth for me in 2012.
My coolest new design from this past year was my pirate bat, but unfortunately I haven’t even gotten my bat shirts listed in my shop yet….
Marketing wasn’t even on my radar.
All my jewelry and supplies are still taking up lots of space in my studio. I think about them often but never take any definitive action.
Did good on increasing my views on Etsy, although I have to be honest that I totally neglected my Etsy shop this year. Maybe this contributed to the fact that my Etsy sales were down.
Not sure about overall profit until I do my taxes, but I’m still optimistic!
Okay, now for the exciting part, new goals for this year! Out with the old and in with the new, I feel a change in the air!
to be continued…
Yes, you can find all these things in one place this weekend….. The 2nd ever, Denver County Fair.
Know what else you can find at the DCF this weekend?
And tons of other crafty folks in the Denver Handmade Alliance Pop-Up Booth. Come on down y’all and visit us in the craft pavilion!
Here are the details:
Friday – Sunday
August 10th-12th, 2012
Friday and Saturday 10am – 10pm
Sunday 10am – 6pm – Viva Denver Day!
National Western Complex
4655 Humboldt St.
Denver, CO 80216
Expo Hall, Hall of Education, Stadium Hall & Stadium
I’ll be working in the booth on Friday and Saturday from 1:45-6pm. Hope to see you there!
On Saturday it will be 90 degrees here in Denver, escape the heat and meander in the cool mountain air.
Come one, come all and visit me this weekend scenic Georgetown, home of:
Here I’ll be:
Saturday, August 4th, 10 am-4 pm
409 6th Ave Georgetown, CO 80444
An outdoor market celebrating and featuring 35 of Colorado artists, crafters and vintage collectors
For more information, go to http://www.horseshoemarket.com/hittheroad/georgetown
One thing that I have struggled with in the past is rejection. From a young age (until fairly recently) I let my fear of rejection keep me from taking risks. Unfortunately, this kept me from experiencing a lot of success and joy in my life, work, relationships etc. Sometimes I just played it safe, thinking that ho-hum is better than being hurt. Other times I was more extreme, pushing people away because if I didn’t let them get close to me then they couldn’t hurt me. Right? **sigh**
Over the years I have worked on putting myself out there in the world, exposing myself (not in a flasher-type way!) and learning to deal with the occasional (or frequent) and inevitable rejection that is a part of this experience.
After starting my craft business I decided to enter into juried craft fairs. I have had to deal with putting my artwork, and by extension myself, out there for scrutiny, resulting in eventual acceptance or rejection. It hasn’t been easy, but I don’t let my rejections get me down. I remember what one of my favorite art teachers once told me about submitting her art to galleries. She said that as an artist you need to get used to rejection because you will be rejected, again and again. BUT, she said that each new rejection brings you one step closer to being accepted. So, that’s how I like to think about it. Each rejection brings me closer to acceptance.
Here is a fantastic take on failure, by Seth Godin. I have copied this directly from his website, but you can find the original here: Failure, success and neither
“The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.
The killer is the category called ‘neither’. If you spend your days avoiding failure by doing not much worth criticizing, you’ll never have a shot at success. Avoiding the thing that’s easy to survive keeps you from encountering the very thing you’re after.
And yet we market and work and connect and create as if just one failure might be the end of us.”
– Seth Godin
Now, to end this post I am going to start what will become my ongoing list of rejections. I’m not doing this to gain sympathy, or ‘fish for compliments’. Really, I’m A-OK with these rejections. Really.
I do hope that by putting my rejections out there I can make someone else feel better about taking a risk. Rejection is not the end, it’s only the beginning. Remember that each one gets you closer to success!
Craft Fair Rejections
Holiday Handmade 2011
Horseshoe Market Spring 2012
Horseshoe Market Summer 2012
Boulder Farmers Market 2012
Longmont Farmers Market 2012
DHA Booth at Denver County Fair 2011
Art by Craft 2011
DHA Booth at Denver County Fair 2012
French Nest Sept. 2012
Up in the Air
Arvada Center Craft Fair 2012
HaHo September 2012
Horseshoe Hit The Road – Georgetown 2012
Okay, so I know you’ve all been waiting on the edge of your seats to know how the craft fairs went for me last weekend.
First of all, no one should ever have to get up when it’s still dark out. But on Saturday I did. It was raining and I was leaving just in time to get to the craft fair at 7am to load in. I ran to my car in the pouring rain and threw my purse over onto the passenger seat, forgetting that I also had my coffee in my hand. I went back inside and changed my clothes. I drove to the craft fair in a torrential downpour in the dark – which meant lots of leaning forward trying to see the lines on the road and hydroplaning. When I got the craft fair it was snowing. Yup, snowing. I had a lot more set up than I thought and 2 hours was apparently not enough. I was still trying to get set up at 9am when the craft fair opened. I was alone in the booth, while Stef was checking on the status of the breakfast burritos she had ordered us which had not been delivered. Before I even realized what was happening someone wanted to buy a pair of $7 earrings. YES! I was thinking, wow this is going to be a great day after all…then I couldn’t get the cash box open. It was jammed. I became flustered. It was probably only a short time, but I felt like I struggled with the box forever! While the customer was standing there, probably thinking I was an idiot. I felt like an idiot. Finally, I told her to just leave the $7 and I would pay the tax for her and I’m so sorry but my receipts are in the cash box too. About two minutes after she left the man next to me pried the box open for me. I didn’t make another sale all day. On the up side, I got to chill with Stef all day and chat.
The next day set up was much smoother and I sold twice as many things as the day before. For those of you challenged in math, that makes two things I sold on Sunday. They were tee shirts, so I almost covered my booth fee. Sunday’s venue was pretty slow with off and on traffic, but I definitely connected more with the crowd there. I had a lot of interest in my table, just not so many sales. I did find out that my skull mug picture was featured in the Westword’s ad for the event. Someone walked by and said, ‘hey, there’s the mug from the Westword’ and I said ‘Hey, you can have this famous mug for just $20!’. The person laughed and walked away. Oh well.
I just got my biggest single order to date on Etsy. Someone bought a whole tea set (tea pot, sugar bowl, pitcher, two mugs) as a wedding gift for their friends. I was so happy to see that order! When I showed Jesse (my husband), he said, “If you could get an order like that every day you wouldn’t have to work”. I had to remind him that this was work. Fun work, but work nonetheless.
There were many lessons learned through all of this, but this post is long enough already so I’ll come back to those later.
To be continued…