Well, it’s taking me a while to package up 2012 so I can move on to 2013 and I am finding myself very eager to move on, so…
Here’s a quick recap of how I did on my 2012 goals:
|1. Write a blog every week
||29 out of 52
|2. Establish a percentage of my sales of certain products to charities
|3. Create a wonderful booth display
|4. Create 10 new designs (any product)
||nope – 5
|5. Explore new marketing possibilities and try at least two
||search ads, nothing else
|6. Sell at 5 local craft markets
|7. Figure out what to do with my now defunct jewelry line
|8. Increase my total item views on Etsy by 50%
||almost – 41%
|9. Increase my sales $ on Etsy by 50%
||nope, down by 15%
|10. Make a profit!
I did great with my blogs at the beginning of the year and about halfway through I really started slacking off and it went downhill from there. I have no real excuse except that I lost my commitment and just let it slide.
My most viewed post this year was Bowl Breaker
I definitely explored the world of craft fairs this year and worked out several cool displays. I feel like my craft fair experience, although not lucrative, was definitely an area of growth for me in 2012.
My best craft show was the HaHo (Denver Handmade Homemade)
My coolest new design from this past year was my pirate bat, but unfortunately I haven’t even gotten my bat shirts listed in my shop yet….
Shiver me timbers, it’s Feisty Bat!
Marketing wasn’t even on my radar.
All my jewelry and supplies are still taking up lots of space in my studio. I think about them often but never take any definitive action.
Did good on increasing my views on Etsy, although I have to be honest that I totally neglected my Etsy shop this year. Maybe this contributed to the fact that my Etsy sales were down.
Not sure about overall profit until I do my taxes, but I’m still optimistic!
Okay, now for the exciting part, new goals for this year! Out with the old and in with the new, I feel a change in the air!
Me, contemplating the exciting things I will do in 2013!
to be continued…